Mumbai, India: SHISEIDO, the renowned Japanese beauty and cosmetics powerhouse, has taken a momentous stride in its global expansion by naming Tamannaah Bhatia as its inaugural brand ambassador in India, representing the SHISEIDO Skincare range. This groundbreaking collaboration is made possible through the partnership between SHISEIDO and its Indian distributor, Baccarose Perfumes & Beauty Products Pvt. Ltd.
Tamannaah Bhatia, the versatile and cherished Bollywood luminary, attains a significant milestone in her illustrious career as the very first Indian brand ambassador for SHISEIDO. Her on-screen enchantment and unwavering dedication to her craft perfectly align with SHISEIDO's core values of elegance, innovation, and individuality. Tamannaah's innate beauty, complemented by her ability to seamlessly adapt to diverse roles and styles, positions her as an ideal choice to represent SHISEIDO in India.
"I am absolutely thrilled to be associated with SHISEIDO, a brand that has consistently set the standard for excellence in beauty for over a century. SHISEIDO's commitment to innovation, quality, and celebrating individuality resonates with me on a personal level. I believe that beauty is not just about external appearance, but also about feeling confident and empowered in your own skin," expressed Tamannaah Bhatia.
Mr. Nicolas Baudonnet, Vice President of the Fragrance and Cosmetics division at SHISEIDO Asia Pacific, shared his enthusiasm for this historic announcement, stating, "We are delighted to welcome Tamannaah Bhatia into the SHISEIDO family. Her charisma, talent, and timeless beauty resonates with our brand's core values, making her the perfect choice to represent SHISEIDO in India. We look forward to working closely with Tamannaah and believe that her association with our brand will help us connect with our consumers on a deeper level."
"We are committed to bringing the best of SHISEIDO to the Indian beauty market. With the appointment of Tamannaah and expanding our presence in the market with the opening of our first brand SHISEIDO store in Mumbai, we are looking forward to bringing Indian beauty enthusiasts on an exciting journey ahead with the brand."
The partnership between Tamannaah Bhatia and SHISEIDO marks a significant moment in the realms of beauty and entertainment, signifying SHISEIDO's resolute intention to engage with the diverse and dynamic Indian market while acknowledging Tamannaah's exceptional talent, enduring beauty, and influence over fans nationwide.
Kadambari Lakhani, Director of Baccarose Perfumes & Beauty Products Pvt. Ltd., remarked, "This exciting collaboration marks a historic milestone for both SHISEIDO and us, signifying the harmonious fusion of Japanese precision and Indian vibrancy. Tamannaah Bhatia embodies the essence of timeless beauty and has captivated audiences with her talent and charisma. This partnership promises to bring together the rich traditions of Japanese skincare innovation with the dazzling allure of Bollywood glamour, setting the stage for an enchanting journey into the world of beauty that transcends cultural boundaries."
Villoo Daji, Senior Vice President of Group Marketing at Baccarose Perfumes & Beauty Products Pvt. Ltd., further added, "SHISEIDO's choice of Tamannaah Bhatia as their first brand ambassador in India reflects the brand's dedication to enhancing the beauty experiences of Indian consumers."
SHISEIDO's Skincare range introduces a simplified skincare regimen with proven efficacy after thorough testing on Asian skin. This partnership aims to inspire beauty enthusiasts and consumers across the country to explore SHISEIDO's skincare and makeup products, renowned for their exceptional quality and effectiveness.
The collaboration between Tamannaah Bhatia and SHISEIDO promises exciting new ventures, innovative campaigns, and an enriched brand experience for beauty enthusiasts throughout India.