Bengaluru, Karnataka: As the enchanting festival of Diwali approaches, Tanishq, India's leading jewelry brand, embarks on a captivating journey that delves deep into the heart of India's glorious past.

The 'Dharohar' collection, introduced by Tanishq, is a heartfelt homage to the enduring allure of heirloom artifacts from a bygone era. It beautifully weaves a connection between the old and new legacies, bridging generations with a sense of heritage and nostalgia. 'Dharohar' transcends being merely a collection; it is a celebration of heartwarming narratives that have shaped India's magnificent history. It is a testament to the traditions passed down through generations, from cherished family recipes to precious memories that define who we are. With 'Dharohar,' Tanishq inaugurates a new chapter in the stories of old.

The 'Dharohar' collection seamlessly marries tradition with a touch of modernity. It showcases unique designs and captivating craftsmanship while preserving the essence of India's glorious past and creating its own legacy. This collection features a wide range of Plain Gold, Vintage, and Kundan jewelry designs, with each piece paying tribute to the Tanishq woman, the true custodian of legacies. She is not only a guardian of tradition but also a torchbearer of family customs.

The 'Dharohar' collection spotlights the exceptional craftsmanship of skilled artisans, known as karigars, who breathe life into each exquisite jewelry piece. From intricate chandak work to rare badhroom techniques, stunning ras rawa, and delicate filigree craftsmanship, 'Dharohar' reverberates the opulence of tradition in every piece. Among the standout pieces in this hero collection are a magnificent choker necklace set adorned with thappa work, a regal necklace set featuring intricate filigree work, an opulently classic set with kundan inlay work, and a marvelous turquoise badhroom pattern set, among other necklace sets, bangles, bracelets, and rings.

Speaking about the launch of this festive collection, Ms. Revathi Kant, Chief Design Officer at Titan Company Limited, expressed, “This Diwali, we are delighted to introduce Tanishq's 'Dharohar' collection, a heartfelt celebration of our rich traditions and cultural legacies. Diwali, the festival of lights, not only illuminates our homes but also symbolizes the warmth of preserving our heritage.

The 'Dharohar' collection, curated especially for the modern woman who values her roots, beautifully encapsulates this essence. Each piece in this collection is meticulously crafted by our skilled artisans, echoing the opulence of our heritage through intricate designs. It is a heartfelt tribute to the enduring traditions that bind us and ensure our stories are cherished for generations. As we approach this festive season and embrace the magic of Diwali, let 'Dharohar' be the beacon that illuminates your celebrations and preserves the legacy of our culture in the most heartwarming way.”

This festive season, Tanishq presents a treasure trove of exquisite modern heirlooms inspired by our rich heritage, specially crafted for the custodians of legacies.