Mumbai: Today marks the release of the much-anticipated song "Jiyoon Kaise," featuring the dynamic duo of Manish Gulati and Raviraa Bhardwaj. This unique fusion of music and cinema is a delightful collaboration that brings out the best in these two talented artists.

Manish Gulati, known for his standout performance in the gripping Netflix web series "CAT," has truly established himself as a rising star in the industry. "Jiyoon Kaise" unveils a different side of his versatile talent.

Raviraa Bhardwaj, a familiar face in the acting world with leading roles in "Aisa Q" on Jio Cinema and the ZeeTV web show "Beta Humse Na Ho Paayega," brings her passion for storytelling to the musical realm. Raviraa seamlessly weaves emotion and intellect on screen, showcasing a multifaceted talent that goes beyond traditional artistic boundaries.

Reflecting on the collaboration, Raviraa Bhardwaj shares, "We created 'Jiyoon Kaise' as a tribute to my parents' love story. Manish and I wanted to shoot it like a film, adding a touch of Hollywood to experiment and tell a compelling story of love, lust, and hate. The music video attempts to capture the entire spectrum of human emotions."

Adding to this, Manish Gulati expresses, "Working on 'Jiyoon Kaise' was an exciting experience. Collaborating with Raviraa allowed us to explore the cinematic side of storytelling within a music video. The combination of lyrics and visuals creates a unique and captivating narrative that we believe audiences will truly connect with."

"Jiyoon Kaise" is brought to life by singer Zaar (Arjun Khullar), with Dr. Ravindra Bhardwaj as the lyricist. Featuring Raviraa Bhardwaj and Manish Gulati, the production is handled by MG Productions, directed by Arzhel, and edited by Abhishek Singh Thakur. The impeccable DI is credited to Baas Studio (Sunil Singh). The song is produced by Dr. Ravindra Bhardwaj, Himanshu Sharma, Manish Gulati, Dr. Uma Bhardwaj, co-produced by Sushil Pandey (ZQE Pictures), Kishore Film Productions, and is now available on Zee Music Company.