New Delhi [India] November 14: Brand Innovation, a Delhi-based creative branding and marketing agency known for its customised and progressive digital strategies, conducted an inspiring workshop on Social Media Content Creation and Podcasting at the prestigious IPSC Students Conclave 2024. Hosted by Scindia Kanya Vidyalaya, Gwalior. The workshop aimed to equip students with important digital skills, preparing them to thrive in the dynamic world of social media and podcasting.

The session, led by Mr. Ankit Naithani, a marketing and communication professional with over a decade of experience working with renowned national and international brands was titled “Social Media Content Creation and Podcasting for Schools.” It provided hands-on experience and practical knowledge on how to create engaging social media content and launch podcasts, empowering students to navigate the digital landscape confidently.

Anup Yadav and Swati Gupta, Co-founders of Brand Innovation, shared their thoughts on the workshop, stating “Our vision for this workshop was to ignite curiosity and creativity among students by introducing them to the limitless possibilities of digital platforms. Social media and podcasting are not just tools for communication —they are powerful mediums for storytelling and self-expression. By equipping these young minds with the right skills, we hope to empower them to shape the digital world with their unique voices and perspectives.”

The IPSC Students Conclave brought together over 200 students from 14 renowned schools across india, including The Scindia School, The Lawrence School Lovedale, Mann School Delhi, Genesis Global School Noida, The Maharani Gayatri Devi Girls’ School Jaipur, Rajmata Krishna Kumari Girls’ Public School, and Yadavindra Public School Mohali. The event fostered collaboration, creativity, and the sharing of ideas among the young participants.

The conclave provided a platform for students to explore emerging technologies and develop the skills necessary to excel in the digital era. Through collaborative learning, students left the workshop with newfound confidence to use social media and podcasting as tools for communication, creativity, and community building.

Brand Innovation is a decade-old full-spectrum marketing agency, specialising in creating impactful brand experiences across various platforms. With a strong portfolio, the agency has worked with global brands such as Mitsubishi Electric, Dorset Industries, KPMG, CISF, Charities Aid Foundation, Population Council, Leela Group of Hotels, and the Indian Culinary Forum, to name a few. Their expertise spans industries, delivering tailored strategies that enhance brand visibility, engagement and ROI.

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