TASVA, the distinguished traditional menswear brand, proudly presents its Autumn Winter 2023 collection, a vision that reimagines the essence of Indian culture and tradition, meticulously redefining the Modern Indian Man. Featuring Ranbir Kapoor and Ananya Pandey as the brand ambassadors, this collection emerges from a remarkable collaboration between the visionary couturier Tarun Tahiliani and consumer powerhouse Aditya Birla Fashion & Retail Ltd., forming a harmonious confluence of heritage, cultural opulence, and artisanal craftsmanship.

The collection serves as a heartfelt tribute to the evolving dynamics of men's fashion within the Indian social landscape. The accompanying TV commercial, starring the brand ambassadors, captures the playful spirit that characterizes today's wedding festivities. It breaks free from the age-old belief that men should remain aloof from wedding preparations and encourages grooms to take charge of their special day, making choices that reflect the best version of themselves.

Ranbir Kapoor expressed his excitement, stating, "I am absolutely thrilled to be a part of TASVA’s AW campaign as it mirrors a significant change in how urban grooms are now engaging in their wedding preparations. Nowadays, grooms actively participate in every facet of the wedding, from overall planning to selecting their attire as carefully as the bride. I am excited to be representing a brand that aligns with the preferences of discerning modern Indian grooms."

Inspired by India's architectural wonders and its breathtaking natural beauty, this collection weaves a captivating narrative adorned with a plethora of architectural, floral, and fauna motifs.

Ananya Pandey, perfectly summarizing the collection's ethos, added, "TASVA is a brand that mirrors the changing role of today’s grooms. It’s refreshing to witness this paradigm shift towards a modern perspective on weddings which I believe is elegantly depicted in this film from the bride’s lens."

In true Tarun Tahiliani fashion, this collection gracefully melds the heritage of traditional aesthetics with the fluid lines of contemporary design. With an admirable commitment to affordability and accessibility, this collection caters to a diverse clientele. Tarun Tahiliani remarked, "Ranbir and Ananya, with their great on-screen chemistry, perfectly portray today’s young generation, which is increasingly taking charge while staying true to their roots. The campaign is a continuation of TASVA’s commitment to and celebration of the modern Indian man, who has redefined how he sees himself. Whether in marriage or in life, comfort, quality, and a joie de vivre must go together. He wants to have fun, and we at Tasva are committed to bringing him clothes that can do just that."

This wedding season, infuse your wardrobe with the effortless charm of Tasva’s breezy kurta sets and the impeccable tailoring of their sherwanis and achkans. The collection offers versatile Indo-western ensembles, chic dinner jackets, and garments for every taste and occasion.

Mr. Ashish Mukul, Brand Head, expressed his delight, saying, "Over the last year, Tasva has created a strong customer connection with its best-in-class product offerings and unique store experiences for men's Indian wear buyers. We have an exquisite range across festive occasions and wedding wear apparel and accessories for men. We believe we are the go-to choice for the Global Indian man seeking designer wedding wear at affordable prices."